Strategy : This step involves determining goals, the social media channels to be used, and the type of content that will be shared.
Planning and Publishing : Businesses should draft plans of what their content will look like (i.e. will there be videos? Photos? How much script?) and decide when it will be put out on the platform.
Listening and Engagement : Monitoring what users, customers, and others are saying about the posts, brands, and any other business assets. This may require the adoption of a social media engagement tool.
Analytics and Reporting : Part of being on social media is knowing how far posts are going, so reports of engagement and reach are very important
Advertising : Purchasing ads on social media is a great way to promote and further develop a brand.
Website reports, such as Google Analytics
Return on investment (ROI)
Customer response rates or the number of times customers post about a company
A campaign's reach and/or virality or how much customers share content
People appreciate a human touch even in the digital age, so don't just leave things up to social media to get the word out.