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Logos are images, texts, shapes, or a combination of the three that depict the name and purpose of a business – to put it simply.
Makes a great first impression, which invites customers to interact with your brand.
Helps you to create a brand identity.
Gives your company a symbol through which people can better remember you.
Distinguishes you from competitors.
Fosters brand loyalty.
However, a logo can and should be more than a symbol of identification.
If designed well, it also tells a company’s story, by conveying your brand message
in a way that helps to establish an emotional connection with your target audience.